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CCIDC eNews December 2017

Topic: Your 4-Word Business Plan:
Rediscover Your Inspiration & Reinvent Your Business! (0.1 CEU)

Speaker: Liesbet Trappenburg

Location: Monark Premium Appliance Co.Map
52 N. Winchester Blvd, Santa Clara, CA 95050

Online Registration

Check-in, Networking / Social: 5:30 – 6:45 pm
Chapter Announcements: 6:45 -7:00 pm.
Presentation: 7:00 -8:30 pm.

Today’s economy requires you to be flexible, responsive, curious, and proactive (not reactive) in order to stay relevant to your ideal clients. In this fast-paced marketing environment, it’s easy to feel overwhelmed, overloaded and ultimately stuck in an old pattern. You may have burned out or lost motivation in the current chaos of unrealistic deadlines, constantly changing technology, and demanding customers.

Before you can implement an effective sales and marketing campaign, you must first identify, reclaim, and redefine your inspiration for your business. By taking a big-picture approach, you will develop an inspired and well-defined 4-word business plan that will drive, clarify, and guide all your business goals and decisions.
  • Identify & transform your most difficult clients into your best teachers.
  • Learn & apply 3 steps to effective mission statements/taglines and why many fail.
  • Rediscover core values & passion for the industry.
  • Practice the role of intuition on first impressions to identify business values, take risks & rebrand successfully.
  • Develop an inspired, well-defined 4-word business plan (yes, only 4 words!).
A professional speaker, Dutch-born Liesbet Trappenburg has corporate experience in sales & management positions in Fortune 500 companies such as Irving Trust Bank and Eastman Kodak. She’s also experienced 3 recessions that required product rebranding.

Since 1995, she’s inspired real changes for businesspeople through her keynote speeches, seminars & corporate retreats on work/life balance, intuitive leadership & authentic branding.

A popular NKBA speaker (KBIS ’14, ’17, ‘18 & over 20 NKBA Chapters) & ASID Distinguished Speaker, Liesbet’s clients also include: IIDA, IFMA, IIDEX Canada, Antron/Invista, Allsteel, BUILDEX Canada, Art Institute, Boeing Co., DuPont, Metropolis Magazine, METROCON & Gensler Architecture.
Click here for Information on the 2018 NKBA No. CA Design Competition.

New for 2018! We have increased the time window to 5 years. If you have a great project but missed the entry deadline in previous years, enter it in this year’s competition. You can also update and re-enter projects that did not place in a past competition.

View the Results of the 2017 NKBA Northern California Design Competition.