Seminar: July 18, 2019

Topic: The Science of Color and Light
(0.1 CEU)
Speaker: Darla Ferreira,
Architecture & Design Representative, Benjamin Moore

Location: Bay Stone DepotMap
495 E Brokaw Rd.
South San Jose, CA 95112


Description:
The Science of Color and light is a course on understanding how light and lighting affects the way we see and perceive color, the course has the following learning objects.

  • Summarize the role of light and the process that occurs between the brain and the eye for humans to see and perceive color
  • Examine the characteristics of different light sources, specifically color temperature, and color rendering index and the impact on color
  • Explain light reflectance value (LRV) and the different types of light distribution
  • Identify problems that occur as a result of product substitution and color matching.

Speaker Bio:
Darla Ferreira is an architecture and design representative (ADR) for Benjamin Moore in the Northern California territory, specifically south bay area, east bay and peninsula territories. As an ADR, Darla’s mission is to serve as a color a product expert, educator, and brand ambassador to the Architect and design community for Benjamin Moore. Additionally, she is responsible to close the gap between color selection, specifications and sale of product to help drive sales results.

In this role with Benjamin Moore, Darla is involved in helping Architects and Interior Designers specify products for projects, write master specifications specifically for firms, give product presentations, AIA CEU presentations and provide color tools necessary for firms to select products.

Darla has a bachelor’s degree in Interior Design from Sacramento State University. She began her career as a manufacturers representative and has always worked in that field with interiors products and services such as carpet, concrete polishing and architectural signage. She has always worked in the northern California territory with the architecture and design community and provides a consultative approach in aiding in specifications and product knowledge. She is a member of ASID and IIDA.